Thesis Proposal

Thesis
The purpose of this terms project is to help the 46% of voting Canadians that believe cannabis should be illegal understand the truth and bring cannabis into the acceptance of society. “All we have is the truth”, to help educate those of the general public who are unaware of the potential of the cannabis plant.

Audience
18-65
Male and Female
Voting Canadians

Objectives
My intent is to develop a successful campaign using the truth to reason with people who have been misled. I have found that almost everything has been done to educate the public about cannabis, I am imagining the creation of a collection of print media that brings all these successful project together making it easier for people to search out the truth.

Criteria
All we have is the truth is a great way to put how I would like to go about this project in a non-biased, optimistic, environmental and human-friendly way to promote education and peace.

Research Summary
I have watched dozens of documentaries for and against cannabis. I’ve read books, magazines and journals of scientific research, articles on activism and personal stories. I feel I’ve done enough reading, and though I will continue to read my main goal for the next month is to gather primary research, explore the subject, see if I can acquire a few helping hands and ask some question of people, in hopes of finding the most successful path for education.


Educational Goal
I hope to improve my art direction and design skills, as well as my critical analysis and writing skills. With my research, I hope that I will have the opportunity to meet some important people in order to gain more access and credentials in the field as well as have my voice heard.